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"Danielle and her team of communicators are true partners. Their ability to think big picture while flawlessly managing the painstaking details has been a key factor in helping me succeed in my role as an internal communications professional. In addition to delivering high-quality deliverables, each team member is an absolute pleasure to work with."
- Michelle Romano
Director of Internal Communications
GPSG, LLC (a Johnson & Johnson company) |
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- Public and Media Relations Programs and Support
Write press releases, media alerts; pitch news stories and features to selected media
In 2008, MAC4 provided comprehensive PR support to Optometry Giving Sight's World Sight Day Challenge. The 6-month long project included writing, pitching and follow up to the media in most major US markets. MAC4 has been retained to provide similar support for the 2009 World Sight Day Challenge.
Since March 2008, MAC4 has provided PR and marketing support to Crompco, LLC , a national tank and line testing company. MAC4 has pitched and secured several key editorial placements in convenience store/gas station operator/owner trade publications since June 2008.
MAC4 recently developed and designed a comprehensive press kit for The Merlin Group's Al Benelli.
Since November 2007, MAC4 has provided Probono PR support to Ewomen Network King of Prussia.
- Advertisement Design, Placement and Coordination
MAC4 has designed ads for Crompco, LLC, Community First Abstract, Why About Marketing and J&J Pharma.
- Marketing Collateral/Direct Mail and Publications Development
Develop capabilities materials for customers and employees; campaign planning, development and implementation; content and design support for internal and external magazines, newsletters, e-publications and collateral pieces
MAC4 has created many successful publications, marketing collaterals and direct mail for its clients.
MAC4 project managed, wrote and designed GBSC's (a J&J company) employee newsletter Global Link. Today, MAC4 writes portal stories and provides other internal communications support to GPSG, LLC.
Since helping create a new identity for Crompco, LLC, MAC4 is now helping the company to redesign its capabilities pieces, tradeshow booth and other materials.
While providing interim internal communications support for Comcast's Network Engineering & Technology Operations, MAC4 developed a series of communications and collaterals around their first half of 2008 accomplishments.
- Website/Intranet Planning, Design and Development
Site planning and management, complete Web design and creative support, content development
In 2008, MAC4 developed new content for the redesign of two websites: Kristel Closets and Katsock & Company.
- Employee and Internal Communications Support
Project management, content development, Intranet site coordination, electronic, media and print communications related to HR and other functional business areas
MAC4 currently provides internal communications support to AstraZeneca, J&J Pharma, GPSG, and Providence Healthcare.
- Executive Communications
C-level communications support including speech/script writing and presentation design and content development
From 2002 - 2005, MAC4 developed a variety of executive communications for SAP America 's HR executives.
- Copy Writing, Editing and Proofreading
Magazines, newsletters, e-publications and collateral pieces
- Internet Research and Benchmarking
- Project Management
- Vendor Management
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