We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references. However, when writing for a global audience, we must be aware of who our audience is, and focus on simplicity and clarity in our messages.
When addressing a multi-cultural audience, sensitivity is key. People reading our messages may not be native English speakers and some communications could be translated into other languages. Each culture has its own set of common clichés specific to its language and history, so do not expect non-English speakers to understand every English phrase. Instead, take time to consider your writing style, and your word selection for the global audience:
Keep the language simple.
Make your purpose clear.
Remember that “simple and clear” doesn’t mean boring. Sometimes, you may need multiple rewrites to ensure that your messages are clear but still interesting. Through practice, and scrutiny of your style and word selection, you can become a better global communicator.
Author: Rebecca Shindel