It’s astonishing how people resist developing an outline before writing a white paper! “I just want the ideas to flow,” they may say. Or, “I want it to sound natural!”
Trust me, as someone who has written white papers on a multitude of topics: your ideas will flow and sound natural if you plan for them to flow and sound natural. In other words, if you develop an outline. Here’s why:
So the next time you want to write a white paper … outline your way to success!
Author: Paula Marolewski