This post is the second installment in a two-part series. See Four Reasons Why It’s Worth Investing in Graphic Design .
If you’re a leader or manager who has decided to invest in professional graphic design, kudos to you. (If you’re not yet convinced, see the first post in this series, Four Reasons Why It’s Worth Investing in Graphic Design.) Once you’ve made the decision to allot budget dollars for graphic design, you might be wondering how to gain the most business value from your investment. Simply making your documents look nicer isn’t a bad idea. But is “pretty” what you’re going for? Or are you really looking for “powerful?”
By taking a smart approach to managing your design effort, you can turn graphic design into more than a pretty face for your documents. The tips below will put you on your way to working with a graphic designer or art team to deliver powerful, effective communications that support your business objectives and reinforce your message and brand.
Give specific and clear art direction, making sure that you know and clearly communicate to your designer the answers to some key questions:
With the right approach to managing graphic design, you can make sure your design budget is money well spent and that the results are not just pretty—but powerful.
Author: Kate Tomasco