Does your employee portal sometimes seem like a bottomless pit? If you’re responsible for a portal or employee intranet, continuously feeding it with fresh and engaging content can feel like a Sisyphean task, akin to keeping a ravenous teenager or a growing puppy fed. It can also feel like a full-time job, but in all likelihood, you’ve got one of those—and managing the portal is just part of it. At the same time, you’re probably well aware that dynamic content—particularly in your news feed—is a key factor in keeping your employees engaged in your portal and coming back for more.
If feeding your portal news feed is gobbling up too many hours in your work week, it’s time to rethink how you generate (and re-purpose) content that adds value for employees without leaving you starved for time. Here are four strategies you should consider incorporating into your portal content plan:
You can also get into the habit of “mining” content from other internal or external communications materials. For example, look at leadership presentations or messages and industry news articles for portal-worthy content you could republish as a news story.
Go beyond the written word. Videos, podcasts and other multimedia communications make for engaging portal content. Especially if you or someone else in your organization is producing multimedia for another purpose—say, a training class or sales conference—giving it a new life as portal content makes the most of your company’s production investment, while reducing the need to generate more portal content from scratch.
If your plate is too full to devote more time to your employee portal, it’s time to get smarter about how you manage content for this vital employee engagement tool.
Author: Kate Tomasco