It’s been said that the eleventh commandment is “Thou shalt not committee.” Personally, I agree with that – especially when it comes to gathering input for content marketing assets such as blogs, ebooks, and white papers.
From a copywriter’s perspective, here’s what happens when you have three or more subject matter experts on a call to discuss a single marketing asset:
Unless you want to write a multi-chapter tome (not typical fodder for a marketing campaign), restrict your subject matter experts in most cases to one or two. That will keep your information tight, focused, and organized, and position your storytelling for success.
Author: Paula Marolewski