In today’s workplace, where remote working is a norm and freelancers are a plenty, internal communications are the key to instilling brand culture.
Working 9 to 5 in a corporate office is gradually becoming a thing of the past. In its research on work-life 3.0, PwC found that 38% of U.S. employees work from home at least one day a week. And according to a survey by Upwork and the Freelancers Union, the freelance economy now represents 35% of the total U.S. workforce.
While working from home boosts productivity and morale, it also makes the important task of communicating brand culture more challenging. When employees work in an office, it’s easier for them to experience management and fellow colleagues living the brand day in and day out. The same culture doesn’t always translate through conference calls, emails and chats. That’s exactly why you need a clear, consistent communications plan to get the word out in a manner that everyone will hear, pay attention to, understand and share. Here are four ways to ensure your internal brand communications are heard in the shifting work environment:
As the freelancing and flexible work trends increasingly permeate workplaces, brand culture and the way we communicate it will continue to change. The businesses that stay on top with strong internal communications programs will ensure the brand message gets out – and experienced – by employees of all types.
Author: Estera Hayes