Chances are you already know the importance of an active social media presence for engaging your end-customers. But if your internal communications are only focused on emails, newsletters and an intranet, you’re missing a major channel that really allows you to engage and connect with employees. In fact, a recent study by email marketer Poppulo found that 80% of employees said email overload is a problem in their organization, and many would like to reduce its constant flow. Internal social media is not just a way for your communications team to share updates and news, but can also bring employees closer to their employer, enable collaboration and help them to become brand ambassadors.
Here are six reasons to use social media for employee communications:
From Facebook and Twitter to YouTube and blogs, social media can be a very effective corporate communications tool. Employers can deliver their messages in ways that are easy for employees to understand and retain, ultimately maximizing communications goals and truly engaging employees.
Author: Estera Hayes