Surveys are great tools for generating media attention and thought leadership. But developing, completing, and analyzing a professional survey requires a serious investment of resources. Therefore, be sure from the outset that you know exactly how you want to use the survey results in your marketing efforts. Otherwise, you may find that your survey was a very expensive waste of time. Consider these all-too-common problems:
With careful planning, you can avoid all these pitfalls – and your next survey will get all the positive attention and outcomes you desire!
Author: Paula Marolewski