With a nod to Sir Elton John, 2017 could easily be known (among other things) as the year of apologies. It seemed there wasn’t a day when someone wasn’t apologizing for something. The world mobilized for justice and in all honesty, caught a number of people and companies by surprise. Equifax, United, and a number of people identified in the #metoo movement scrambled to address a crisis, and some apologies were more successful than others.
So, how do you make a public apology that is relevant, sincere … and accepted?
It’s not as easy as saying, “Oops, we’re sorry if we offended you. We won’t do it again.” No one will believe you.
Here are a few ways to make your apology resonate with your audience:
No one wants to be put in a situation that requires a public apology. But, if you find yourself in this situation, getting your apology out in a professional, timely way will redeem your image and let you move on with minimal damage. Just don’t do it again.
Author: Robin Imbesi