Meet the Team
Beth Ann Bachmann
Content Developer & Editorial Consultant
Beth Ann has been writing professionally for 34 consecutive years and has loved just about every minute of it! She started her career in news writing before transitioning to corporate advertising/marketing/public relations. After several years as senior scriptwriter for a video/interactive production company, she began to focus on general marketing with an emphasis on direct-to-consumer pharmaceutical. She has been supporting MAC4 clients since March 2019.
Revered for her enthusiasm, instinctive creative thought process, strong persuasive writing skills, and talent for enriching content through in-depth research, Beth Ann is also known for being flexible, reliable, and efficient. Projects for which she served as copywriter/creative have been honored with numerous coveted national industry awards including:
The IAB MIXX Awards—recognizes and celebrates the year’s best interactive marketing
DTC National Advertising Awards—the leading forum for direct-to-consumer (DTC) advertising
TELLY Awards—honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable tv commercials and programs
Aster Awards—an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising
Aegis Film and Video Production Awards—the industry’s premier competition for peer recognition of outstanding video productions and non-network TV commercials
Medical Marketing & Media Awards—there is no greater accolade in healthcare marketing than winning an MM&M Award. Every submission is judged by an independent panel of seasoned industry experts, whose dedication, expertise and authority ensures that we recognize the most deserving work
Beth Ann earned her degree in Journalism from Temple University in 1985.
Beth Ann enjoys golfing, birding, photography, reading classic novels and spending time on the water with her wonderful husband Jack at their vacation home on the Eastern Shore of Maryland.