What We Do

Leveraging the power of creative content and the visual arts to tell our clients’ stories

MAC4 is a full-service communications firm that leverages the power of creative content and the visual arts with digital communications and innovation to tell our clients’ stories in a unique way that inspires their customers, stockholders, community members, leaders and employees.

Change & Employee Communications Planning & Execution

We work with your Change Management team throughout your change journey. MAC4 develops your change communications strategy and plan and are the boots on the ground helping your change team to execute on the change plan. We partner with your internal communications resources to implement the activities that ensure adoption of the change across your organization. We also handle the measurement and tracking of your change strategy and actions to ensure a full change adoption and a successful transformation.

Creative Story-telling

We are your behind-the-scenes bench of creative story tellers and writers. Our writing acumen includes the crafting of company narratives, blogs, social media posts, white papers, case studies, newsletters, portal stories, scripts, speeches, SharePoint sites, and more. Through a collaborative approach, we partner with leaders to craft and communicate company purpose, mission, promise and values.

Digital Communications & Social Media Marketing

Our digital communications experts handle your social media and digital comms from start to finish. Whether we are performing social media audits, creating new or revising social media profiles, writing and posting your digital content and images, or tracking your social metrics and performance, we are your right-hand resource at the ready to help you manage any digital project big or small.

Creative Design & Innovation

Our design team will create the brand-compliant, eye-catching presentations, infographics, and video that clearly and creatively convey your most critical narratives and messages. We also work within various Intranet, and SharePoint platforms and can design and develop your internal communications hubs that carry the key messages to your leaders and employees.

Brand Development & Application

MAC4’s Branding experts work with your internal team to roll-out and reinforce your Corporate brand identity to your internal stakeholders, customers and other external stakeholders. We design and develop brand identities for companies representing many disciplines including pharmaceuticals, MedTech, IT, Accounting, Supply Chain, Climate Change, Talent Development, Hospitality and more. We also work with our clients to apply the brand via applications to signage, templates, advertisements, social media, web, etc.

Crisis Communications Planning & Execution

Warren Buffet said, “It takes 20 years to build a reputation, and 5 minutes to ruin it.”

Having a crisis communications plan in place when the worst happens, is how companies prevent bad news from becoming a reputational disaster.

MAC4 helps you build a comprehensive communications plan that incorporates all  stakeholders, a playbook and process for addressing a crisis and the appropriate responses, a communications plan for potential scenarios, and a message map that identifies the right channels for communication to the right audiences.

Communications Auditing, Research & Benchmarking

MAC4 conducts communications audits in the following areas: Internal/External Communications, change management, and Social Media. We also provide industry and competitive benchmarking.

Other Service Offerings

  • HR Communications support
    Internal planning and execution of employee communications programs, projects and publications specific to compensation, benefits, talent and career development, HR Information Systems, etc.
  • Executive Communications
    C-level communication support, including speech and script writing, PowerPoint content development, storyboarding and design
  • Online and Print Advertising
    Digital and print advertising concept design, planning, placement and coordination with media
  • Marketing Collateral/Direct Mail and Publications development
    Electronic and print collaterals, newsletters, magazines, direct mailers, email communications, and more
  • Copy Writing, Editing and Proofreading
  • Tradeshow Management and Booth Space Design and Execution
  • Internet Research and Benchmarking
  • Project and Vendor Management
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