Blog

With the right approach, TikTok can boost your social media strategy

TikTok is fast-paced, trendy, and extremely engaging. (.) Marketers in a variety of industries have started experimenting with using TikTok. In fact, 62% of marketers planned to increase their investment…

Are Your Employees Connected to Purpose?

Living through a pandemic left many people feeling empowered to move on if they weren’t getting enough fulfillment on the job. In other words, employee engagement and retention can no…

Summer is for Social Media Marketing

For many, summertime is synonymous with relaxation, stress relief, and just plain fun—cue the luau music and unwinding by the beach. While it’s tempting to ease up on your marketing…

Communication and a new way to work in the age of COVID-19

In 1969 a groundbreaking book was published by Elisabeth Kübler-Ross. On Death and Dying laid out five stages of grief most likely to be experienced by someone with a terminal…

Five Steps to Creating Captivating Employee Podcasts

Podcasts are more popular than ever – after all, you can listen anywhere and they offer a welcome alternative to the daily flood of text. And they’re an excellent tool…

So, You Hired a Communications Consultant… Now Get Out of the Way

The demands of social media today can take a toll on any executive – there are just not enough hours to post, tweet, like, comment and blog – let alone…

Communicating Criticism Constructively

Criticism is the act of giving your opinion or judgment about the good or bad qualities of something or someone. Given constructively, criticism will strengthen the bridge between two people. Given destructively, it will damage that bridge,…

Writer’s block-busting strategies for non-writers

For many college students, the often-required “writing-intensive course” is just an obstacle to overcome on the way toward earning a degree — until they discover that the non-writing job they’re…

Getting Nostalgic about Employee Newsletters

Back in the day, say 32 years ago, I wrote my first employee newsletter for a young health insurance company with more than 2,000 employees. They never had a bona…

6 Tips for Writing Concise Emails

Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Writing succinctly takes thought. And thought takes time. Approach your…

Insights & Opinions… from the MAC4 team.

Are Your Employees Connected to Purpose?

Communication and a new way to work in the age of COVID-19

Five Steps to Creating Captivating Employee Podcasts

Communicating Criticism Constructively

Writer’s block-busting strategies for non-writers

Getting Nostalgic about Employee Newsletters

6 Tips for Writing Concise Emails

We can help! Schedule a call today.

Get in Touch

REACH US BY PHONE

SEND AN EMAIL

MAILING ADDRESS

Copyright © 2021 MAC4 Communications, LLC.