Communication and a new way to work in the age of COVID-19
In 1969 a groundbreaking book was published by Elisabeth Kübler-Ross. On Death and Dying laid out five stages of grief most likely to be experienced by someone with a terminal…
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Leveraging the power of creative content and the visual arts to tell our clients’ stories
With more than two decades of employee, change and external communications experience in an array of industries, MAC4 understands your communications priorities and partners with you to achieve them. Let MAC4 strengthen your organizational communications programs, develop and implement your employee and change communications strategies, design and produce your internal and external capabilities collaterals, write and manage your newsletters, infographics, videos, or other digital projects, and help you to develop meaningful and memorable presentations that inspire key stakeholders. Located in West Chester, Pennsylvania, MAC4 is your reliable communications resource and trusted partner.
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Five Steps to Creating Captivating Employee Podcasts
Podcasts are more popular than ever – after all, you can listen anywhere and they offer a welcome alternative to the daily flood of text. And they’re an excellent tool…
Read More So, You Hired a Communications Consultant… Now Get Out of the Way
The demands of social media today can take a toll on any executive – there are just not enough hours to post, tweet, like, comment and blog – let alone…
Read More Communicating Criticism Constructively
Criticism is the act of giving your opinion or judgment about the good or bad qualities of something or someone. Given constructively, criticism will strengthen the bridge between two people. Given destructively, it will damage that bridge,…
Read More Writer’s block-busting strategies for non-writers
For many college students, the often-required “writing-intensive course” is just an obstacle to overcome on the way toward earning a degree — until they discover that the non-writing job they’re…
Read More Getting Nostalgic about Employee Newsletters
Back in the day, say 32 years ago, I wrote my first employee newsletter for a young health insurance company with more than 2,000 employees. They never had a bona…
Read More 6 Tips for Writing Concise Emails
Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Writing succinctly takes thought. And thought takes time. Approach your…
Read More The benefits and pitfalls of the written word
“Always get it in writing — and never put anything in writing.” I received this guidance early on in my career from a seasoned professional. It initially confused me because…
Read More Mind the Millennial Mindset
Millennials have a huge impact on the workplace. This demographic cohort, born between 1981-1996, accounts for 50% of the workforce now and will grow to nearly 75% by 2025. My…
Read More Innovating for Business Change
March is International Women’s Month. UN Women, the United Nations entity dedicated to gender equality and women’s empowerment, is a global champion for women and girls. The highlight of this…
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