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Insights & Opinions… from the MAC4 team.

How to Win with Communications Champions

“Site communications contacts.” “Grassroots network.” “Communications champions.” Whatever terminology you use, having individuals across sites or functions who are “on point” for communications can be invaluable to any large-scale employee…
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Marketing StrataGEMS

I admit it – with the holidays fast approaching, I’ve been seeing too many jewelry commercials. My eyes are sparkling with diamonds. That being said, here are three stratagems to…
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Is the Press Release Dead?

Yes. And no. If you work in communications, you’ve likely been reading about (and experiencing) the demise of the press release for the past several years. The days of sending…
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Read the Words, Call the Numbers

Proofreading is a dying skill. We have latched on to the convenience of spellcheckers and grammar checkers, and figure, “Hey, how could a person ever do better than that?” Let…
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