Survey Says …
Surveys are great tools for generating media attention and thought leadership. But developing, completing, and analyzing a professional survey requires a serious investment of resources. Therefore, be sure from the…
Read More Insights & Opinions… from the MAC4 team.
Fear Not Internal Communicators: Data is your Friend
Internal communications, like all business functions, continues to evolve at the speed of the Internet. Overseeing multiple channels of delivery and compiling the data they generate is a frightening new…
Read More 
How to Spot Your “Passenger-seat” Communications Consultant
My family knows that when given the choice between driving or riding “shotgun” on an outing or trip in the car, I’ll choose the passenger seat every time. It’s not…
Read More 
It’s Never Too Late to Get to Know & Understand your Employees
Change is something we face and deal with every day in our workplaces. It’s the new constant, but really, it’s not so new at all. In the face of all…
Read More 
6 Reasons to Use Social Media for Employee Communications
Chances are you already know the importance of an active social media presence for engaging your end-customers. But if your internal communications are only focused on emails, newsletters and an…
Read More 
3 Tips for Boosting Employee Productivity during the Holiday Season
As I slathered sunscreen on my boys before school today, I couldn’t help but think that it still feels like summer. But don’t let those warm temps deceive you –…
Read More 
Reel in Good Employees with Great Bait
In the digital age in which we live and work, portals have become the mainstay of many employee communications strategies. Portals are an efficient way to centrally house information and…
Read More 
Do people still read websites?
If you’re reading this, then obviously the answer is ‘yes.’ But why did you choose this blog post? Where are you reading it? And what will you do as a…
Read More 
Making Communications Work in a Global, Virtual Office
In today’s business world, you never really know where your employees are working. Years ago, I started working for a software company after four years at a traditional health care…
Read More 
Why Your Copy Shouldn’t Be Compelling
Ready to rock your marketing world? Your copy should not be compelling – that’s right – it should not be compelling … at least, in specific circumstances. For instance, your…
Read More