3 Tips to Help You Choose Words Wisely in Your Communications
As I was reviewing my eight-year-old son’s homework yesterday, I called him over to ask what was going on with his Spelling sentences. He’s usually a good writer, so I…
Read More Insights & Opinions… from the MAC4 team.
How to Win with Communications Champions
“Site communications contacts.” “Grassroots network.” “Communications champions.” Whatever terminology you use, having individuals across sites or functions who are “on point” for communications can be invaluable to any large-scale employee…
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When Sorry Seems to Be the Hardest Word
With a nod to Sir Elton John, 2017 could easily be known (among other things) as the year of apologies. It seemed there wasn’t a day when someone wasn’t apologizing…
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Find your Voice, and start by saying “No.”
The desire to please is in all of us. We want to satisfy and please our loved ones, friends, bosses, customers and the list goes on. We all know the…
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Why Being Copied is the Biggest Compliment
A marketing colleague recently asked my opinion on their client’s travel business, which was showing stagnant sales. I took a look at their website and immediately had the answer. The…
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Prep for Success: Four B2B Marketing Trends to Consider in the New Year
It can be overwhelming to keep up with all of the latest marketing tools and trends – there’s always something that’s declared a must-have for boosting your marketing efforts. So,…
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Writing Great Leads: How to Hook and Reel in Readers
Writing a great lead may be the single most important thing you can do as a writer. Sure, you need a good topic, substantive content, and the details to back…
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Marketing StrataGEMS
I admit it – with the holidays fast approaching, I’ve been seeing too many jewelry commercials. My eyes are sparkling with diamonds. That being said, here are three stratagems to…
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Is the Press Release Dead?
Yes. And no. If you work in communications, you’ve likely been reading about (and experiencing) the demise of the press release for the past several years. The days of sending…
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Emojis: Yea or Nay When it Comes to Internal Comms?
Emojis – you know you love them. And a recent Mobile Marketing Trends report from Leanplum and App Annie proves that you’re not alone. Their survey found that emojis lift…
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