Insights & Opinions… from the MAC4 team.

To Develop Rich Content, Pick Up the Phone

Content marketing is booming. Businesses know the value of generating white papers, articles, blogs, case studies, and other assets to demonstrate themselves as thought leaders in their industries. But content…
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Good tips for delivering bad news

No one likes to deliver bad news. You can’t serve in a corporate communications or managerial role without delivering bad news at one point or another. One day you may…
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