When the Bracket Busts… What Leaders Should Say in Tough Times
Losing is a part of business. Whether it’s the literal loss of a key account or client, or a slip in performance, business leaders must address the loss and what…
Read More Insights & Opinions… from the MAC4 team.
For the Want of a Comma, Millions were Lost
Recently, the almost forgotten Oxford comma has received lots of attention. A recent Maine court ruling involving dairy drivers receiving overtime pay hinged on a single comma. What exactly is the…
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Finding the perfect photo
In 1996, Bill Gates said, “Content is king,” predicting a future Internet ripe with interactive and content-rich websites. It turns out Gates was right, and there has been a growing…
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How to Keep Your Employee Portal Well Fed—Without Starving Your Time
Does your employee portal sometimes seem like a bottomless pit? If you’re responsible for a portal or employee intranet, continuously feeding it with fresh and engaging content can feel like…
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Taking off the training wheels to find business balance
A few years ago — my children, who are two years apart in age — were ready to learn how to ride a two-wheeled bike. That Christmas, the kids received…
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Generating Goodwill, not Wrath, through Social Media Cause Marketing
As social media users grow—in 2016, the number of Americans with a social media account increased to 78%—so does the number of companies using social media sites to promote their…
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To Develop Rich Content, Pick Up the Phone
Content marketing is booming. Businesses know the value of generating white papers, articles, blogs, case studies, and other assets to demonstrate themselves as thought leaders in their industries. But content…
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Are You Committing “Random Acts of Marketing”?
Do you have a strategic, targeted company blog with well-defined key performance indicators (KPIs) to evaluate its effectiveness and return on investment? Have you created an editorial calendar for your…
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“Ready, Shoot, Aim” – The Importance of Planning What to Say Before You Say It
The first quarter of the business year often brings with it new workplace initiatives. There may be employee re-organizations, a new sales mantra to follow, or a change management initiative…
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Good tips for delivering bad news
No one likes to deliver bad news. You can’t serve in a corporate communications or managerial role without delivering bad news at one point or another. One day you may…
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