Insights & Opinions… from the MAC4 team.

Finding the perfect photo

In 1996, Bill Gates said, “Content is king,”  predicting a future Internet ripe with interactive and content-rich websites. It turns out Gates was right, and there has been a growing…
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To Develop Rich Content, Pick Up the Phone

Content marketing is booming. Businesses know the value of generating white papers, articles, blogs, case studies, and other assets to demonstrate themselves as thought leaders in their industries. But content…
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Good tips for delivering bad news

No one likes to deliver bad news. You can’t serve in a corporate communications or managerial role without delivering bad news at one point or another. One day you may…
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