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Think you know the No-Brainers for Presenting to your Leaders and Peers? Think Again.

First impressions matter. And when you’ve been invited to present to a crowd of leaders or peers trying to convey an important company message, strategy or initiative, they really matter.…

Think Before You Tweet: (And Other Ways to Protect Your Corporate Reputation On Social Media)

Social media is a powerful, pervasive outlet that drives information on both personal and corporate levels. Platforms like Twitter, Facebook, and Instagram are no longer just for sharing your children’s…

A Tangled Web

How many websites have you … clicked into, only to immediately click out again? wandered through aimlessly until you finally left in disgust? found interesting, but not compelling? You don’t…

Becoming Your Own Editor

Are you looking to improve your writing? Here’s a simple tip that can make a world of difference: Read your…

3 Ways to Get the Most for Your Communications Consultant Buck

With the budget pressures on today’s communications departments, the daily challenge for many communications leaders is how to create the greatest value in return for their organization’s budget dollar. If…

Outlining Your Way to Success

It’s astonishing how people resist developing an outline before writing a white paper! “I just want the ideas to flow,” they may say. Or, “I want it to sound natural!”…

Are You Giving Your Readers a Good ROI?

You want to present your company as a thought leader in the industry, so you begin creating white papers, executive briefs, articles, and blogs. In your eyes, each one is…

Change Communications, Borg-Style

Organizational change stirs up strong emotions. Unfortunately, fear, uncertainty, and anger are three common ones. These negative emotions are exacerbated when change communications sound like a threat from the Borg…

Back to School Means Back to Basics

The start of a new school year is a great time to remember the basic rules of spelling and grammar. As a self-proclaimed “Grammar Girl,” nothing irritates me more than…

Inspiring Key Stakeholders? Start With Your Employees

Inspiring Key Stakeholders? Start With Your Employees Everyone knows the formula… happy employees are productive ones. When employees enjoy coming to work and feel they are respected and appreciated, they…

Insights & Opinions… from the MAC4 team.

Think Before You Tweet: (And Other Ways to Protect Your Corporate Reputation On Social Media)

A Tangled Web

Becoming Your Own Editor

3 Ways to Get the Most for Your Communications Consultant Buck

Outlining Your Way to Success

Are You Giving Your Readers a Good ROI?

Change Communications, Borg-Style

Back to School Means Back to Basics

Inspiring Key Stakeholders? Start With Your Employees

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