Insights & Opinions… from the MAC4 team.

A Tangled Web

How many websites have you … clicked into, only to immediately click out again? wandered through aimlessly until you finally left in disgust? found interesting, but not compelling? You don’t…
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Becoming Your Own Editor

Are you looking to improve your writing? Here’s a simple tip that can make a world of difference:                     Read your…
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Outlining Your Way to Success

It’s astonishing how people resist developing an outline before writing a white paper! “I just want the ideas to flow,” they may say. Or, “I want it to sound natural!”…
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Change Communications, Borg-Style

Organizational change stirs up strong emotions. Unfortunately, fear, uncertainty, and anger are three common ones. These negative emotions are exacerbated when change communications sound like a threat from the Borg…
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Back to School Means Back to Basics

The start of a new school year is a great time to remember the basic rules of spelling and grammar.  As a self-proclaimed “Grammar Girl,” nothing irritates me more than…
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