Notice: Function add_theme_support( 'html5' ) was called incorrectly. You need to pass an array of types. Please see Debugging in WordPress for more information. (This message was added in version 3.6.1.) in /home/mac4comm/public_html/wp-includes/functions.php on line 5831
Blog – Page 11 – Mac 4 Communications

Insights & Opinions… from the MAC4 team.

Change Communications, Borg-Style

Organizational change stirs up strong emotions. Unfortunately, fear, uncertainty, and anger are three common ones. These negative emotions are exacerbated when change communications sound like a threat from the Borg…
Read More

Back to School Means Back to Basics

The start of a new school year is a great time to remember the basic rules of spelling and grammar.  As a self-proclaimed “Grammar Girl,” nothing irritates me more than…
Read More

For Great Branding, Probe Deeper

“We give great customer service.” “We meet our clients’ needs.” “We have cutting-edge products.” Ho-hum.   If you want boring, use statements like the above. If you want branding, you’re…
Read More

Writing for a Global Audience

We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references.  However, when writing for a…
Read More

De-Cluttering Copy

Have you ever visited a website where the pages ran on and on like the Dead Sea Scrolls? Read a white paper that appeared to have everything including the kitchen…
Read More