Blog

Looking For the Next Great Idea? Ask Your Employees.

Picture your company’s last strategy or product development meeting. Who was sitting at the table? Probably the usual team of senior leaders who often gather to share thinking with each…

The Problem with Great Service

“What differentiates you from your competition?” is one of the key questions I ask my clients. Almost invariably among their responses is the answer, “We offer great service.” The problem…

Slides Don’t Tell Stories

I attended a webinar recently that demonstrated the danger of PowerPoint. That is, PowerPoint can help you create slides, but it can’t help you tell a story. In the webinar,…

Message Cascade: A Powerful Tool to Reinforce Your Message

In most companies, the end of the year signals a time of change: sometimes good, most times challenging. This is the time of year when organizations are re-structured or re-aligned…

Get Your Subject Matter Experts on Board

Developing good marketing materials – particularly for content marketing such as white papers, executive briefs, and case studies – requires input from subject matter experts (SMEs). Unfortunately, SMEs often respond…

The 7 Deadly Sins for Websites

Your website is your public face. It will often be the first place people ever hear about your business. It is definitely the place they will turn when they…

Think you know the No-Brainers for Presenting to your Leaders and Peers? Think Again.

First impressions matter. And when you’ve been invited to present to a crowd of leaders or peers trying to convey an important company message, strategy or initiative, they really matter.…

Think Before You Tweet: (And Other Ways to Protect Your Corporate Reputation On Social Media)

Social media is a powerful, pervasive outlet that drives information on both personal and corporate levels. Platforms like Twitter, Facebook, and Instagram are no longer just for sharing your children’s…

A Tangled Web

How many websites have you … clicked into, only to immediately click out again? wandered through aimlessly until you finally left in disgust? found interesting, but not compelling? You don’t…