Blog

Insights & Opinions… from the MAC4 team.

3 Ways to Get the Most for Your Communications Consultant Buck

With the budget pressures on today’s communications departments, the daily challenge for many communications leaders is how to create the greatest value in return for their organization’s budget dollar. If…

Outlining Your Way to Success

It’s astonishing how people resist developing an outline before writing a white paper! “I just want the ideas to flow,” they may say. Or, “I want it to sound natural!”…

Are You Giving Your Readers a Good ROI?

You want to present your company as a thought leader in the industry, so you begin creating white papers, executive briefs, articles, and blogs. In your eyes, each one is…

Change Communications, Borg-Style

Organizational change stirs up strong emotions. Unfortunately, fear, uncertainty, and anger are three common ones. These negative emotions are exacerbated when change communications sound like a threat from the Borg…

Back to School Means Back to Basics

The start of a new school year is a great time to remember the basic rules of spelling and grammar. As a self-proclaimed “Grammar Girl,” nothing irritates me more than…

Inspiring Key Stakeholders? Start With Your Employees

Inspiring Key Stakeholders? Start With Your Employees Everyone knows the formula… happy employees are productive ones. When employees enjoy coming to work and feel they are respected and appreciated, they…

For Great Branding, Probe Deeper

“We give great customer service.” “We meet our clients’ needs.” “We have cutting-edge products.” Ho-hum. If you want boring, use statements like the above. If you want branding, you’re…

Scriptwriting: The Key to Creating Your Organization’s Next Great Video

Have you ever seen an organization’s video and wondered what made it so great? Chances are, before they did any production, the video’s creators worked to write a creative, meaningful…

Writing for a Global Audience

We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references. However, when writing for a…

Melania Trump’s Keynote at the RNC: How the PR Bust could have been a PR Win

One of the biggest controversies of the Republican National Convention was Melania Trump’s keynote speech. What should have been a highlight of the week became a media free-for-all. By refusing…

Blog

Insights & Opinions… from the MAC4 team.

3 Ways to Get the Most for Your Communications Consultant Buck

Outlining Your Way to Success

Are You Giving Your Readers a Good ROI?

Change Communications, Borg-Style

Back to School Means Back to Basics

Inspiring Key Stakeholders? Start With Your Employees

For Great Branding, Probe Deeper

Scriptwriting: The Key to Creating Your Organization’s Next Great Video

Writing for a Global Audience

Melania Trump’s Keynote at the RNC: How the PR Bust could have been a PR Win

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