Insights & Opinions… from the MAC4 team.

For Great Branding, Probe Deeper

“We give great customer service.” “We meet our clients’ needs.” “We have cutting-edge products.” Ho-hum.   If you want boring, use statements like the above. If you want branding, you’re…
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Writing for a Global Audience

We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references.  However, when writing for a…
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De-Cluttering Copy

Have you ever visited a website where the pages ran on and on like the Dead Sea Scrolls? Read a white paper that appeared to have everything including the kitchen…
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