For Great Branding, Probe Deeper
“We give great customer service.” “We meet our clients’ needs.” “We have cutting-edge products.” Ho-hum. If you want boring, use statements like the above. If you want branding, you’re…
Read More Insights & Opinions… from the MAC4 team.
Scriptwriting: The Key to Creating Your Organization’s Next Great Video
Have you ever seen an organization’s video and wondered what made it so great? Chances are, before they did any production, the video’s creators worked to write a creative, meaningful…
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Writing for a Global Audience
We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references. However, when writing for a…
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Melania Trump’s Keynote at the RNC: How the PR Bust could have been a PR Win
One of the biggest controversies of the Republican National Convention was Melania Trump’s keynote speech. What should have been a highlight of the week became a media free-for-all. By refusing…
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De-Cluttering Copy
Have you ever visited a website where the pages ran on and on like the Dead Sea Scrolls? Read a white paper that appeared to have everything including the kitchen…
Read More Branding and Trust: Why Brand is Important Internally and Externally
The brand of an organization is crucial to building the trust of consumers, its external publics. What may not be as obvious to consumers is why an organization puts such…
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5 Tips to Perfecting Internal PowerPoint Presentations
As a millennial, my generation grew up with computers and was exposed to Microsoft applications early on. I used PowerPoint to present various projects during my education. Now, I’m discovering…
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