“We give great customer service.” “We meet our clients’ needs.” “We have cutting-edge products.” Ho-hum. If you want boring, use statements like the above. If you want branding, you’re…
Have you ever seen an organization’s video and wondered what made it so great? Chances are, before they did any production, the video’s creators worked to write a creative, meaningful…
We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references. However, when writing for a…
One of the biggest controversies of the Republican National Convention was Melania Trump’s keynote speech. What should have been a highlight of the week became a media free-for-all. By refusing…
Have you ever visited a website where the pages ran on and on like the Dead Sea Scrolls? Read a white paper that appeared to have everything including the kitchen…
The brand of an organization is crucial to building the trust of consumers, its external publics. What may not be as obvious to consumers is why an organization puts such…
As a millennial, my generation grew up with computers and was exposed to Microsoft applications early on. I used PowerPoint to present various projects during my education. Now, I’m discovering…