How to Make Graphic Design More than Just a Pretty Face
This post is the second installment in a two-part series. See Four Reasons Why It’s Worth Investing in Graphic Design . If you’re a leader or manager who has decided to…
Read More Insights & Opinions… from the MAC4 team.
Four Reasons Why It’s Worth Investing in Graphic Design
If you’re a leader or manager in an organization, have you discovered the power of professional graphic design? If not, you might not know what you’re missing. In today’s business…
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4 Tactics to Build Brand Equity from within your organization
As Herb Brooks so eloquently touted to the 1980 US Olympic ice hockey team, “The name on the front of your jersey means a hell of a lot more than…
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Taking a Closer Look: The Brilliance of the Sandy Hook Promise PSA
Recently, the Sandy Hook Promise Group – a gun violence prevention organization formed as a result of the 2012 Sandy Hook school shooting – released a PSA that is so…
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Looking For the Next Great Idea? Ask Your Employees.
Picture your company’s last strategy or product development meeting. Who was sitting at the table? Probably the usual team of senior leaders who often gather to share thinking with each…
Read More The Problem with Great Service
“What differentiates you from your competition?” is one of the key questions I ask my clients. Almost invariably among their responses is the answer, “We offer great service.” The problem…
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Slides Don’t Tell Stories
I attended a webinar recently that demonstrated the danger of PowerPoint. That is, PowerPoint can help you create slides, but it can’t help you tell a story. In the webinar,…
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Message Cascade: A Powerful Tool to Reinforce Your Message
In most companies, the end of the year signals a time of change: sometimes good, most times challenging. This is the time of year when organizations are re-structured or re-aligned…
Read More Get Your Subject Matter Experts on Board
Developing good marketing materials – particularly for content marketing such as white papers, executive briefs, and case studies – requires input from subject matter experts (SMEs). Unfortunately, SMEs often respond…
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The 7 Deadly Sins for Websites
Your website is your public face. It will often be the first place people ever hear about your business. It is definitely the place they will turn when they…
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