Taking off the training wheels to find business balance
A few years ago — my children, who are two years apart in age — were ready to learn how to ride a two-wheeled bike. That Christmas, the kids received…
Read More Insights & Opinions… from the MAC4 team.
Generating Goodwill, not Wrath, through Social Media Cause Marketing
As social media users grow—in 2016, the number of Americans with a social media account increased to 78%—so does the number of companies using social media sites to promote their…
Read More 
To Develop Rich Content, Pick Up the Phone
Content marketing is booming. Businesses know the value of generating white papers, articles, blogs, case studies, and other assets to demonstrate themselves as thought leaders in their industries. But content…
Read More 
Are You Committing “Random Acts of Marketing”?
Do you have a strategic, targeted company blog with well-defined key performance indicators (KPIs) to evaluate its effectiveness and return on investment? Have you created an editorial calendar for your…
Read More 
“Ready, Shoot, Aim” – The Importance of Planning What to Say Before You Say It
The first quarter of the business year often brings with it new workplace initiatives. There may be employee re-organizations, a new sales mantra to follow, or a change management initiative…
Read More 
Good tips for delivering bad news
No one likes to deliver bad news. You can’t serve in a corporate communications or managerial role without delivering bad news at one point or another. One day you may…
Read More 
How to Make Graphic Design More than Just a Pretty Face
This post is the second installment in a two-part series. See Four Reasons Why It’s Worth Investing in Graphic Design . If you’re a leader or manager who has decided to…
Read More 
Four Reasons Why It’s Worth Investing in Graphic Design
If you’re a leader or manager in an organization, have you discovered the power of professional graphic design? If not, you might not know what you’re missing. In today’s business…
Read More 
4 Tactics to Build Brand Equity from within your organization
As Herb Brooks so eloquently touted to the 1980 US Olympic ice hockey team, “The name on the front of your jersey means a hell of a lot more than…
Read More 
Taking a Closer Look: The Brilliance of the Sandy Hook Promise PSA
Recently, the Sandy Hook Promise Group – a gun violence prevention organization formed as a result of the 2012 Sandy Hook school shooting – released a PSA that is so…
Read More