Make your Meetings More Productive
If you feel like your entire work life is spent in conference rooms or on conference calls, you are not alone. The amount of time the average employee spends…
Read More Insights & Opinions… from the MAC4 team.
“Communications? Really?”
I’m ashamed to say this was my response to my youngest daughter when she informed me last October that she wanted to pursue a career of study in “Communications.” She…
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Spring Cleaning: The Garden Isn’t the Only Thing That Needs Weeding
Every spring, I get inspired to get my house and yard in order. Anyone who knows me will tell you I am a terrible gardener. In fact, I have a…
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On Mechanics and Marketers
You know how I knew I found a mechanic I could trust? When I asked about my brakes and he said, “No, your brakes don’t need to be replaced yet.…
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When the Bracket Busts… What Leaders Should Say in Tough Times
Losing is a part of business. Whether it’s the literal loss of a key account or client, or a slip in performance, business leaders must address the loss and what…
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For the Want of a Comma, Millions were Lost
Recently, the almost forgotten Oxford comma has received lots of attention. A recent Maine court ruling involving dairy drivers receiving overtime pay hinged on a single comma. What exactly is the…
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Finding the perfect photo
In 1996, Bill Gates said, “Content is king,” predicting a future Internet ripe with interactive and content-rich websites. It turns out Gates was right, and there has been a growing…
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How to Keep Your Employee Portal Well Fed—Without Starving Your Time
Does your employee portal sometimes seem like a bottomless pit? If you’re responsible for a portal or employee intranet, continuously feeding it with fresh and engaging content can feel like…
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Taking off the training wheels to find business balance
A few years ago — my children, who are two years apart in age — were ready to learn how to ride a two-wheeled bike. That Christmas, the kids received…
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Generating Goodwill, not Wrath, through Social Media Cause Marketing
As social media users grow—in 2016, the number of Americans with a social media account increased to 78%—so does the number of companies using social media sites to promote their…
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