Insights & Opinions… from the MAC4 team.

Reviving the Company Newsletter

  How digital newsletters deliver business value Have you ever thought you may have too many emails in your inbox? Did you ever wonder why you have too little time…
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“Communications? Really?”

I’m ashamed to say this was my response to my youngest daughter when she informed me last October that she wanted to pursue a career of study in “Communications.”  She…
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On Mechanics and Marketers

You know how I knew I found a mechanic I could trust? When I asked about my brakes and he said, “No, your brakes don’t need to be replaced yet.…
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Finding the perfect photo

In 1996, Bill Gates said, “Content is king,”  predicting a future Internet ripe with interactive and content-rich websites. It turns out Gates was right, and there has been a growing…
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