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How to Keep Your Communications Program “Vacation Fresh”—All Year Round

Have you ever returned to work from vacation and found you had a new perspective or fresh, creative ideas for your communications program? What if you could find ways (albeit…

Twitter: Heed the Thin Line between Constructive Criticism and Whining

I recently came across a Twitter rant aimed at an airline. Not shocking, I know. This was a series of tweets aimed this time at Delta Airlines. Ann Coulter, a…

Painting Yourself Out of Corner: Sometimes, You Need an Extra Hand

A few weekends ago, my husband and I were painting our porch floor. It was a straight-forward job: he was doing the edging and I was doing the rolling. Of…

Don’t Kill ‘em…Thrill ‘em: Use Emotion to Connect with your Audience

The presentation was on the subject of hypnosis, and the audience was expecting to learn how it worked, and what it could tell us about how our minds work. We…

Brand Culture: Getting everyone on the same page (or email)

In today’s workplace, where remote working is a norm and freelancers are a plenty, internal communications are the key to instilling brand culture. Working 9 to 5 in a corporate…

That Doesn’t Sound Like Me!

I will never forget the comment I received from a client early in my career about a blog I had written for her. She had circled several sentences and stated…

Make your Next Town Hall an Engaging Two-way Discussion & Dialogue with a Powerful Q&A

If you’re holding town hall meetings, making this forum an engaging two-way exchange of information is vital—but it can also be terrifying. When some leaders hear the words “Q&A session”…

Thou Shalt Not Committee

It’s been said that the eleventh commandment is “Thou shalt not committee.” Personally, I agree with that – especially when it comes to gathering input for content marketing assets such…

Rogues, Go Home! Staying on Script Keeps You on Message and Out of Trouble

Communications professionals take a great amount of time developing messaging. It’s what we do. We analyze a situation, communicate change, share solutions and craft stories that inform, engage and inspire. …

It’s Spring! What Marketing Seeds Are You Planting?

Spring is bursting out all over! As I see my flower garden budding and blooming and chat with my friends who are getting ready to plant their fruit and veggie…

Insights & Opinions… from the MAC4 team.

How to Keep Your Communications Program “Vacation Fresh”—All Year Round

Painting Yourself Out of Corner: Sometimes, You Need an Extra Hand

Don’t Kill ‘em…Thrill ‘em: Use Emotion to Connect with your Audience

Brand Culture: Getting everyone on the same page (or email)

That Doesn’t Sound Like Me!

Make your Next Town Hall an Engaging Two-way Discussion & Dialogue with a Powerful Q&A

Thou Shalt Not Committee

Rogues, Go Home! Staying on Script Keeps You on Message and Out of Trouble

It’s Spring! What Marketing Seeds Are You Planting?

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