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What Snapchat Can Teach Us About Communicating to Our Employees

No matter what you think of your tween/teenager/millennial spending hours glued to Snapchat, you can’t argue with the rapid phenomena of this catchy social media tool. Snapchat is all about…

Long Live Your Communications Project!

Here’s the scenario: You invest in the creation of communications materials—presentations, brochures, posters and signage, videos or other multimedia, content for the web and more—for a specific need or event.…

The business power of storytelling

Soulful howls pierced the night during a massive Southern California rainstorm. Heeding the stray dog’s cries, neighbors called rescue workers to help. Wary eyes peered out from a dense thicket…

You’re better than that! Catch those writing errors

I can probably guess your age based on whether grammatical errors bother you. I’ll drop a decade if you rarely recognize them. And drop still another decade if the word…

Helping Executives Walk the Talk

The song “Walk it Talk it,” is currently my son’s favorite song. It’s a catchy refrain that reminds me that we should all “walk the talk” or have our actions…

Social Media DON’Ts: 5 Lessons we can Learn from our Younger Peers

Whether you are a student, retired, stay-at home parent, or a professional with years of experience in the workforce, it is important to be sure your social media presence is…

Be Careful with Your Customer Care

Earlier this month, my husband and I bought a new car. This was a pretty big deal for us, because it was the first time in ten years we were…

Six Rules for Conference Call Etiquette

Everyone has conference call horror stories, including me. Last week, I was on a conference call with a team of people traveling in a car that got lost and spent…

Top 4 Internal Communications Mistakes (and How to Avoid Them)

Gallup’s latest State of the Global Workplace report reveals that just 15% of employees worldwide are engaged in their jobs, so it’s not surprising that boosting employee engagement is often…

3 Tips to Help You Choose Words Wisely in Your Communications

As I was reviewing my eight-year-old son’s homework yesterday, I called him over to ask what was going on with his Spelling sentences. He’s usually a good writer, so I…

Insights & Opinions… from the MAC4 team.

What Snapchat Can Teach Us About Communicating to Our Employees

The business power of storytelling

You’re better than that! Catch those writing errors

Helping Executives Walk the Talk

Be Careful with Your Customer Care

Six Rules for Conference Call Etiquette

Top 4 Internal Communications Mistakes (and How to Avoid Them)

3 Tips to Help You Choose Words Wisely in Your Communications

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