Insights & Opinions… from the MAC4 team.
It can be overwhelming to keep up with all of the latest marketing tools and trends – there’s always something that’s declared a must-have for boosting your marketing efforts. So,…Read More
Writing a great lead may be the single most important thing you can do as a writer. Sure, you need a good topic, substantive content, and the details to back…Read More
Emojis – you know you love them. And a recent Mobile Marketing Trends report from Leanplum and App Annie proves that you’re not alone. Their survey found that emojis lift…Read More
In the late 1990s, when my job as a business newswire reporter required me to listen in and report on quarterly and annual corporate earnings calls, my colleagues – all…Read More