The Power of the Professional Network
At a recent client meeting, my previous work lives collided. I was working on a presentation with a former colleague, when his phone rang. On the line was another former…
Read More Insights & Opinions… from the MAC4 team.
What Snapchat Can Teach Us About Communicating to Our Employees
No matter what you think of your tween/teenager/millennial spending hours glued to Snapchat, you can’t argue with the rapid phenomena of this catchy social media tool. Snapchat is all about…
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Long Live Your Communications Project!
Here’s the scenario: You invest in the creation of communications materials—presentations, brochures, posters and signage, videos or other multimedia, content for the web and more—for a specific need or event.…
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The business power of storytelling
Soulful howls pierced the night during a massive Southern California rainstorm. Heeding the stray dog’s cries, neighbors called rescue workers to help. Wary eyes peered out from a dense thicket…
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You’re better than that! Catch those writing errors
I can probably guess your age based on whether grammatical errors bother you. I’ll drop a decade if you rarely recognize them. And drop still another decade if the word…
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Helping Executives Walk the Talk
The song “Walk it Talk it,” is currently my son’s favorite song. It’s a catchy refrain that reminds me that we should all “walk the talk” or have our actions…
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Social Media DON’Ts: 5 Lessons we can Learn from our Younger Peers
Whether you are a student, retired, stay-at home parent, or a professional with years of experience in the workforce, it is important to be sure your social media presence is…
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Be Careful with Your Customer Care
Earlier this month, my husband and I bought a new car. This was a pretty big deal for us, because it was the first time in ten years we were…
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Six Rules for Conference Call Etiquette
Everyone has conference call horror stories, including me. Last week, I was on a conference call with a team of people traveling in a car that got lost and spent…
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Top 4 Internal Communications Mistakes (and How to Avoid Them)
Gallup’s latest State of the Global Workplace report reveals that just 15% of employees worldwide are engaged in their jobs, so it’s not surprising that boosting employee engagement is often…
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