Blog

Insights & Opinions… from the MAC4 team.

Is the Press Release Dead?

Yes. And no. If you work in communications, you’ve likely been reading about (and experiencing) the demise of the press release for the past several years. The days of sending…
Read More

Read the Words, Call the Numbers

Proofreading is a dying skill. We have latched on to the convenience of spellcheckers and grammar checkers, and figure, “Hey, how could a person ever do better than that?” Let…
Read More

Survey Says …

Surveys are great tools for generating media attention and thought leadership. But developing, completing, and analyzing a professional survey requires a serious investment of resources. Therefore, be sure from the…
Read More
Menu