Why Being Copied is the Biggest Compliment
A marketing colleague recently asked my opinion on their client’s travel business, which was showing stagnant sales. I took a look at their website and immediately had the answer. The…
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Prep for Success: Four B2B Marketing Trends to Consider in the New Year
It can be overwhelming to keep up with all of the latest marketing tools and trends – there’s always something that’s declared a must-have for boosting your marketing efforts. So,…
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Writing Great Leads: How to Hook and Reel in Readers
Writing a great lead may be the single most important thing you can do as a writer. Sure, you need a good topic, substantive content, and the details to back…
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Marketing StrataGEMS
I admit it – with the holidays fast approaching, I’ve been seeing too many jewelry commercials. My eyes are sparkling with diamonds. That being said, here are three stratagems to…
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Is the Press Release Dead?
Yes. And no. If you work in communications, you’ve likely been reading about (and experiencing) the demise of the press release for the past several years. The days of sending…
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Emojis: Yea or Nay When it Comes to Internal Comms?
Emojis – you know you love them. And a recent Mobile Marketing Trends report from Leanplum and App Annie proves that you’re not alone. Their survey found that emojis lift…
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Read the Words, Call the Numbers
Proofreading is a dying skill. We have latched on to the convenience of spellcheckers and grammar checkers, and figure, “Hey, how could a person ever do better than that?” Let…
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The Truth Behind Successful Online Relationships
It’s never been easy to predict the mindset of Internet users. They can be anyone. And they can come at any time. But the more you can define the goals…
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Should we allow jargon in our business communications? Not on my watch!
In the late 1990s, when my job as a business newswire reporter required me to listen in and report on quarterly and annual corporate earnings calls, my colleagues – all…
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Is it Time for a Communications Refresh?
As you are planning and budgeting for 2018, take a good look at your internal communications to see if it might be time for a refresh. You’d be hard-pressed to…
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