Read the Words, Call the Numbers
Proofreading is a dying skill. We have latched on to the convenience of spellcheckers and grammar checkers, and figure, “Hey, how could a person ever do better than that?” Let…
Read More Insights & Opinions… from the MAC4 team.
The Truth Behind Successful Online Relationships
It’s never been easy to predict the mindset of Internet users. They can be anyone. And they can come at any time. But the more you can define the goals…
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Should we allow jargon in our business communications? Not on my watch!
In the late 1990s, when my job as a business newswire reporter required me to listen in and report on quarterly and annual corporate earnings calls, my colleagues – all…
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Is it Time for a Communications Refresh?
As you are planning and budgeting for 2018, take a good look at your internal communications to see if it might be time for a refresh. You’d be hard-pressed to…
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Survey Says …
Surveys are great tools for generating media attention and thought leadership. But developing, completing, and analyzing a professional survey requires a serious investment of resources. Therefore, be sure from the…
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Fear Not Internal Communicators: Data is your Friend
Internal communications, like all business functions, continues to evolve at the speed of the Internet. Overseeing multiple channels of delivery and compiling the data they generate is a frightening new…
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How to Spot Your “Passenger-seat” Communications Consultant
My family knows that when given the choice between driving or riding “shotgun” on an outing or trip in the car, I’ll choose the passenger seat every time. It’s not…
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It’s Never Too Late to Get to Know & Understand your Employees
Change is something we face and deal with every day in our workplaces. It’s the new constant, but really, it’s not so new at all. In the face of all…
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6 Reasons to Use Social Media for Employee Communications
Chances are you already know the importance of an active social media presence for engaging your end-customers. But if your internal communications are only focused on emails, newsletters and an…
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3 Tips for Boosting Employee Productivity during the Holiday Season
As I slathered sunscreen on my boys before school today, I couldn’t help but think that it still feels like summer. But don’t let those warm temps deceive you –…
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