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Insights & Opinions… from the MAC4 team.

That Doesn’t Sound Like Me!

I will never forget the comment I received from a client early in my career about a blog I had written for her. She had circled several sentences and stated…
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Thou Shalt Not Committee

It’s been said that the eleventh commandment is “Thou shalt not committee.” Personally, I agree with that – especially when it comes to gathering input for content marketing assets such…
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Reviving the Company Newsletter

  How digital newsletters deliver business value Have you ever thought you may have too many emails in your inbox? Did you ever wonder why you have too little time…
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