A few weekends ago, my husband and I were painting our porch floor. It was a straight-forward job: he was doing the edging and I was doing the rolling. Of…Read More
Insights & Opinions… from the MAC4 team.
The presentation was on the subject of hypnosis, and the audience was expecting to learn how it worked, and what it could tell us about how our minds work. We…Read More
In today’s workplace, where remote working is a norm and freelancers are a plenty, internal communications are the key to instilling brand culture. Working 9 to 5 in a corporate…Read More
If you’re holding town hall meetings, making this forum an engaging two-way exchange of information is vital—but it can also be terrifying. When some leaders hear the words “Q&A session”…Read More
Communications professionals take a great amount of time developing messaging. It’s what we do. We analyze a situation, communicate change, share solutions and craft stories that inform, engage and inspire. …Read More
Spring is bursting out all over! As I see my flower garden budding and blooming and chat with my friends who are getting ready to plant their fruit and veggie…Read More
If you work in communications, you’ve probably gotten questions about the need for a communications budget. It’s understandable – clients want to know they’re spending wisely. But some want to…Read More