A Marketing Fish Story
I used to do a lot of fishing with my dad up in Vermont. I well remember feeling the line tighten when a largemouth bass hit the lure. I recall…
Read More Insights & Opinions… from the MAC4 team.
Running a Communications Department: How Hard Can It Be?
Throughout my career, I have worked with executives who valued communications and many who did not. Those who did not believed anyone could execute the “easy, PR stuff.” Those who…
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How Does Your Marketing Stack Up?
Take a moment to stop. Put your “to-do” list away. Forget about the next marketing meeting or sales presentation. Step back, put on your “objective” hat, and evaluate how your…
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Lessons from summer camp on how to delegate
As I am packing up my daughter’s bags for her first overnight camp experience—a significant rite of passage for her—I am reminded of the first time I had to delegate…
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How to Keep Your Communications Program “Vacation Fresh”—All Year Round
Have you ever returned to work from vacation and found you had a new perspective or fresh, creative ideas for your communications program? What if you could find ways (albeit…
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Twitter: Heed the Thin Line between Constructive Criticism and Whining
I recently came across a Twitter rant aimed at an airline. Not shocking, I know. This was a series of tweets aimed this time at Delta Airlines. Ann Coulter, a…
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Painting Yourself Out of Corner: Sometimes, You Need an Extra Hand
A few weekends ago, my husband and I were painting our porch floor. It was a straight-forward job: he was doing the edging and I was doing the rolling. Of…
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Don’t Kill ‘em…Thrill ‘em: Use Emotion to Connect with your Audience
The presentation was on the subject of hypnosis, and the audience was expecting to learn how it worked, and what it could tell us about how our minds work. We…
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Brand Culture: Getting everyone on the same page (or email)
In today’s workplace, where remote working is a norm and freelancers are a plenty, internal communications are the key to instilling brand culture. Working 9 to 5 in a corporate…
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That Doesn’t Sound Like Me!
I will never forget the comment I received from a client early in my career about a blog I had written for her. She had circled several sentences and stated…
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