Insights & Opinions… from the MAC4 team.

Innovating for Business Change

March is International Women’s Month. UN Women, the United Nations entity dedicated to gender equality and women’s empowerment, is a global champion for women and girls. The highlight of this month is International Women’s Day (March 8), which centers on the theme: “Think Equal, Build Smart, Innovate for Change.”

This theme resonates deeply for me.  As a freelance writer and consultant, I applaud efforts businesses are taking to provide innovative ways of employing women. Being able to work from home provides me with flexibility to care for my children and mother, while maintaining my professional career.  I have clients I’ve never met – communicating only by phone and email – and that’s fine.

I’ve been affiliated with MAC4 Communications since 2015 and am constantly impressed by the talent and creativity of this nearly all-female team – all of whom work on a flexible schedule.  So, I will shamelessly give a shout-out to Danielle MacDonald, who has built her business by recognizing and nurturing women who want to work in an innovative way.  MAC4’s business model allows us to contribute our talents in creative ways with flexible work hours – so as a team, we can deliver a great customer experience.

So, this International Women’s Month, I hope other businesses will find ways to attract smart, creative women and provide them with opportunities that are equal, smart and innovative. It’s a business model whose time has come.


Author: Robin Imbesi


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