So, You Hired a Communications Consultant… Now Get Out of the Way
The demands of social media today can take a toll on any executive – there are just not enough hours to post, tweet, like, comment and blog – let alone…
The Power of the Professional Network
At a recent client meeting, my previous work lives collided. I was working on a presentation with a former colleague, when his phone rang. On the line was another former…
Long Live Your Communications Project!
Here’s the scenario: You invest in the creation of communications materials—presentations, brochures, posters and signage, videos or other multimedia, content for the web and more—for a specific need or event….
Social Media DON’Ts: 5 Lessons we can Learn from our Younger Peers
Whether you are a student, retired, stay-at home parent, or a professional with years of experience in the workforce, it is important to be sure your social media presence is…
It’s Never Too Late to Get to Know & Understand your Employees
Change is something we face and deal with every day in our workplaces. It’s the new constant, but really, it’s not so new at all. In the face of all…
6 Reasons to Use Social Media for Employee Communications
Chances are you already know the importance of an active social media presence for engaging your end-customers. But if your internal communications are only focused on emails, newsletters and an…
Reel in Good Employees with Great Bait
In the digital age in which we live and work, portals have become the mainstay of many employee communications strategies. Portals are an efficient way to centrally house information and…
Do people still read websites?
If you’re reading this, then obviously the answer is ‘yes.’ But why did you choose this blog post? Where are you reading it? And what will you do as a…
A Marketing Fish Story
I used to do a lot of fishing with my dad up in Vermont. I well remember feeling the line tighten when a largemouth bass hit the lure. I recall…
Twitter: Heed the Thin Line between Constructive Criticism and Whining
I recently came across a Twitter rant aimed at an airline. Not shocking, I know. This was a series of tweets aimed this time at Delta Airlines. Ann Coulter, a…
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