For many, summertime is synonymous with relaxation, stress relief, and just plain fun—cue the luau music and unwinding by the beach.
While it’s tempting to ease up on your marketing efforts, summertime is actually a social media marketing jackpot. With kids home from school, families taking vacations, and a fresh wave of summer trends, it’s social media’s busy season as people increase their posts and activity.
Here are 3 ways you can develop engaging content, promote brand awareness, and creatively tell your company’s story through social media this summer.
1. Summer-ize your copy. The first thing to do is incorporate summer-themed phrases and keywords into your online advertising. While they may sound cliche at first glance, they’ll catch viewers’ eyes and express creativity. Here are some to get you started:
● Click to sea more
● You make us melt
● Make a splash
● Dive in
2. Increase your video content. Recent video marketing statistics cannot be ignored—54% of consumers want to see more video content from a brand or business they support. Video production can take time and resources, but the good news is that snackable, or super short-form content is what interests your audience, especially on platforms like Instagram, Facebook, and Tik Tok. Post some summerey videos to your social media feeds to vary your content and engage your audience. Show them what your company is up to or feature your product in action.
3. Go local and have fun. Audiences are seeking authenticity and relevance from the brands they encounter online. What better way to convey this than by attending and posting about local events and summer activities? Share photos or short videos that spotlight outdoor locations or occasions to attract audience attention and intrigue. Feature your staff members’ summer adventures to inspire relatability and interest.
Author: Lauren Ness