Insights & Opinions… from the MAC4 team.

The Truth Behind Successful Online Relationships

It’s never been easy to predict the mindset of Internet users. They can be anyone. And they can come at any time. But the more you can define the goals of your website, the better you can meet the needs of prospective visitors.

Most websites are either trying to sell something, teach someone, or learn about their customers. And some websites will even aspire to do all three. The key is to make sure that your content clearly communicates its intent each step of the way, so visitors know what they’re expected to do.

When to Sell

If you’re promoting products or services online, it’s critical that you clearly define the offer, describe the benefits, and prove that you can deliver. Users seeking to buy something will be extra savvy, and they’ll be expecting a high level of customer service. This is the time to shine and make your product the hero.

When to Teach

Sometimes you need to educate your customers in order to gain their trust and loyalty. Whether you’re providing critical information or offering helpful resources, it’s important to establish your credibility, demonstrate authority, and show that you’re invested in their development.

When to Listen

Conversations go both ways, and a website that never stops talking can be a frustrating user experience. Take the time to learn from your visitors by requesting their input, providing support, and ensuring that your customer always feels like number one. This is the first step to building a successful relationship.

By developing website content with your audience’s needs in mind, you’ll be able to better connect with visitors, anticipate their actions, and deliver a more satisfying user experience.


Author: Ashlee Goodman


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