Slides Don’t Tell Stories
I attended a webinar recently that demonstrated the danger of PowerPoint. That is, PowerPoint can help you create slides, but it can’t help you tell a story. In the webinar,…
Read More Insights & Opinions… from the MAC4 team.
Message Cascade: A Powerful Tool to Reinforce Your Message
In most companies, the end of the year signals a time of change: sometimes good, most times challenging. This is the time of year when organizations are re-structured or re-aligned…
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Get Your Subject Matter Experts on Board
Developing good marketing materials – particularly for content marketing such as white papers, executive briefs, and case studies – requires input from subject matter experts (SMEs). Unfortunately, SMEs often respond…
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The 7 Deadly Sins for Websites
Your website is your public face. It will often be the first place people ever hear about your business. It is definitely the place they will turn when they…
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Think you know the No-Brainers for Presenting to your Leaders and Peers? Think Again.
First impressions matter. And when you’ve been invited to present to a crowd of leaders or peers trying to convey an important company message, strategy or initiative, they really matter.…
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Think Before You Tweet: (And Other Ways to Protect Your Corporate Reputation On Social Media)
Social media is a powerful, pervasive outlet that drives information on both personal and corporate levels. Platforms like Twitter, Facebook, and Instagram are no longer just for sharing your children’s…
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A Tangled Web
How many websites have you … clicked into, only to immediately click out again? wandered through aimlessly until you finally left in disgust? found interesting, but not compelling? You don’t…
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Becoming Your Own Editor
Are you looking to improve your writing? Here’s a simple tip that can make a world of difference: Read your…
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3 Ways to Get the Most for Your Communications Consultant Buck
With the budget pressures on today’s communications departments, the daily challenge for many communications leaders is how to create the greatest value in return for their organization’s budget dollar. If…
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Outlining Your Way to Success
It’s astonishing how people resist developing an outline before writing a white paper! “I just want the ideas to flow,” they may say. Or, “I want it to sound natural!”…
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