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Category: Content/Context – writing

Home Archive by Category "Content/Context – writing"

So, You Hired a Communications Consultant… Now Get Out of the Way

October 18, 2019Lori RohrbachChange Communications, Content/Context - writing, Social Marketing

The demands of social media today can take a toll on any executive – there are just not enough hours to post, tweet, like, comment and blog – let alone…

Communicating Criticism Constructively

September 13, 2019Lori RohrbachContent/Context - writing

Criticism is the act of giving your opinion or judgment about the good or bad qualities of something or someone. Given constructively, criticism will strengthen the bridge between two people. Given destructively, it will damage that bridge,…

Writer’s block-busting strategies for non-writers

August 23, 2019Lori RohrbachContent/Context - writing

For many college students, the often-required “writing-intensive course” is just an obstacle to overcome on the way toward earning a degree — until they discover that the non-writing job they’re…

Getting Nostalgic about Employee Newsletters

August 2, 2019Lori RohrbachContent/Context - writing, Uncategorized

Back in the day, say 32 years ago, I wrote my first employee newsletter for a young health insurance company with more than 2,000 employees. They never had a bona…

6 Tips for Writing Concise Emails

June 24, 2019Lori RohrbachContent/Context - writing, Executive Communication

Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Writing succinctly takes thought. And thought takes time. Approach your…

Let Your Grammatically Correct Voice Be Heard

March 1, 2019Lori RohrbachContent/Context - writing, Uncategorized

March 2nd is Dr. Seuss’s birthday, and while some of his wonderful characters are famously beloved (The Cat in the Hat, The Grinch, Cindy Lou Who, Sam I Am), I…

Crisis Communications: It’s Not Just for Businesses

January 4, 2019Lori RohrbachChange Communications, Content/Context - writing, Executive Communication, Uncategorized

It’s inevitable that at some point, your business or organization will face a crisis.  You can’t predict it, you don’t know what or how it will happen – but you…

Drowning in Data: 3 Steps to Simplify Your Data-Driven World

October 26, 2018Lori RohrbachContent/Context - writing, other

Become a data-driven organization. We’ve all heard that before. It’s been a major objective for many companies during the last decade, and some for even longer than that. But what…

Long Live Your Communications Project!

August 3, 2018Lori RohrbachContent/Context - writing, Social Marketing

Here’s the scenario: You invest in the creation of communications materials—presentations, brochures, posters and signage, videos or other multimedia, content for the web and more—for a specific need or event….

The business power of storytelling

July 20, 2018Lori RohrbachContent/Context - writing

Soulful howls pierced the night during a massive Southern California rainstorm. Heeding the stray dog’s cries, neighbors called rescue workers to help. Wary eyes peered out from a dense thicket…

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Recent Posts

  • Communication and a new way to work in the age of COVID-19
  • Five Steps to Creating Captivating Employee Podcasts
  • So, You Hired a Communications Consultant… Now Get Out of the Way
  • Communicating Criticism Constructively
  • Writer’s block-busting strategies for non-writers

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