Are You Giving Your Readers a Good ROI?
You want to present your company as a thought leader in the industry, so you begin creating white papers, executive briefs, articles, and blogs. In your eyes, each one is…
Read More Insights & Opinions… from the MAC4 team.
Change Communications, Borg-Style
Organizational change stirs up strong emotions. Unfortunately, fear, uncertainty, and anger are three common ones. These negative emotions are exacerbated when change communications sound like a threat from the Borg…
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Back to School Means Back to Basics
The start of a new school year is a great time to remember the basic rules of spelling and grammar. As a self-proclaimed “Grammar Girl,” nothing irritates me more than…
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Inspiring Key Stakeholders? Start With Your Employees
Inspiring Key Stakeholders? Start With Your Employees Everyone knows the formula… happy employees are productive ones. When employees enjoy coming to work and feel they are respected and appreciated, they…
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For Great Branding, Probe Deeper
“We give great customer service.” “We meet our clients’ needs.” “We have cutting-edge products.” Ho-hum. If you want boring, use statements like the above. If you want branding, you’re…
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Scriptwriting: The Key to Creating Your Organization’s Next Great Video
Have you ever seen an organization’s video and wondered what made it so great? Chances are, before they did any production, the video’s creators worked to write a creative, meaningful…
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Writing for a Global Audience
We often want to embrace our personal creative voice in our writing using intellectual four-syllable words, our favorite clichés and aphorisms, and various cultural references. However, when writing for a…
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Melania Trump’s Keynote at the RNC: How the PR Bust could have been a PR Win
One of the biggest controversies of the Republican National Convention was Melania Trump’s keynote speech. What should have been a highlight of the week became a media free-for-all. By refusing…
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De-Cluttering Copy
Have you ever visited a website where the pages ran on and on like the Dead Sea Scrolls? Read a white paper that appeared to have everything including the kitchen…
Read More Branding and Trust: Why Brand is Important Internally and Externally
The brand of an organization is crucial to building the trust of consumers, its external publics. What may not be as obvious to consumers is why an organization puts such…
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