Reel in Good Employees with Great Bait
In the digital age in which we live and work, portals have become the mainstay of many employee communications strategies. Portals are an efficient way to centrally house information and…
Read More Insights & Opinions… from the MAC4 team.
Do people still read websites?
If you’re reading this, then obviously the answer is ‘yes.’ But why did you choose this blog post? Where are you reading it? And what will you do as a…
Read More 
Making Communications Work in a Global, Virtual Office
In today’s business world, you never really know where your employees are working. Years ago, I started working for a software company after four years at a traditional health care…
Read More 
Why Your Copy Shouldn’t Be Compelling
Ready to rock your marketing world? Your copy should not be compelling – that’s right – it should not be compelling … at least, in specific circumstances. For instance, your…
Read More 
A Marketing Fish Story
I used to do a lot of fishing with my dad up in Vermont. I well remember feeling the line tighten when a largemouth bass hit the lure. I recall…
Read More 
Running a Communications Department: How Hard Can It Be?
Throughout my career, I have worked with executives who valued communications and many who did not. Those who did not believed anyone could execute the “easy, PR stuff.” Those who…
Read More 
How Does Your Marketing Stack Up?
Take a moment to stop. Put your “to-do” list away. Forget about the next marketing meeting or sales presentation. Step back, put on your “objective” hat, and evaluate how your…
Read More 
Lessons from summer camp on how to delegate
As I am packing up my daughter’s bags for her first overnight camp experience—a significant rite of passage for her—I am reminded of the first time I had to delegate…
Read More 
How to Keep Your Communications Program “Vacation Fresh”—All Year Round
Have you ever returned to work from vacation and found you had a new perspective or fresh, creative ideas for your communications program? What if you could find ways (albeit…
Read More 
Twitter: Heed the Thin Line between Constructive Criticism and Whining
I recently came across a Twitter rant aimed at an airline. Not shocking, I know. This was a series of tweets aimed this time at Delta Airlines. Ann Coulter, a…
Read More